Case / 002 — Demo Case File
Built for the Wrong Patient
The site was designed for investors, not the people booking appointments.
- Client
- Harbor Clinic
- Year
- 2026
- Disciplines
- Digital, Technology
Image pending — Harbor Clinic — Built for the Wrong Patient, hero
The Problem
A polished digital presence that converted poorly, with no clear diagnosis of why.
The Blindspot
Every page was written to impress a boardroom that never visited it.
The Direction
Rebuild the information architecture around the actual visitor, not the pitch deck.
What We Built
A new site structure, content system, and booking flow designed from real visitor intent.
The Result
Placeholder — case outcome to be supplied once the engagement is public.
Image pending — Harbor Clinic gallery detail one
Image pending — Harbor Clinic gallery detail two
Credits
- Strategy — VYN Lab
- Technology — VYN Lab
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